About Our
Organisation
IRUC was
founded in 2007 in order to provide a uniform system of
assigning callsigns (call letters) to Internet-only
radio stations.
While
traditional over-the-air broadcast stations are
typically assigned call letters by their national
authority (such as the Federal Communications Commission
in the United States), no such system existed for the
tens of thousands of Internet-only stations.
Internet
Radio Uniform Callsigns (IRUCs) are assigned by a
nonpartisan international administrative team upon the
request of station owners. IRUC prefixes are
pre-assigned to individual countries and regions under
standards established by the International
Telecommunication Union (ITU) and adapted for the
diverse Internet Radio community.
Why Internet Radio
Callsigns?
With the
increased adoption of standalone Internet radio
receivers, a standardised system for allocating
callsigns to Web radio stations has become a virtual
requirement.
Consider
the listener's perspective: while a person tuning in to
a standard FM radio can merely turn a dial, punch in a
frequency or scan for local stations, the new breed of
Internet radio receivers can present a challenge.
With an
Internet Radio Uniform Callsign (IRUC), your prospective
listener only needs to enter a few letters into the
radio's search utility in order to tune in to your
station.
It's
convenient for the listener, and opens up the potential
for an unlimited international audience for your
station!
REGISTER YOUR
CALLSIGN NOW!
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